May 28, 2025
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Research examines consumer plans ahead of single-use vape ban

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The study by the life insurance experts at Confused.com is based on 500 UK adults who currently vape.

It found just under 2 in 5 (37%) plan to quit vaping when the ban comes in. Of those, almost 1 in 5 (18%) claim they’ll use nicotine products to help them stop.

But more people plan to keep vaping than quit. Almost 1 in 4 (24%) claim the ban on disposables will encourage them to switch to refillable vapes.

It seems vaping and smoking is a habit on the rise.  New data from Confused.com  shows a 44% increase in the number of people declaring they smoke or vape on their life insurance policy since 2019.

According to the data, nearly 3 in 10 (29%) people who vape started to help them stop smoking – and no longer smoke at all. However, almost 1 in 2 (46%) claim they started vaping for the same reason,  but still smoke as well.

One in three vapers (33%) started between the ages of 18-25, while 1 in 50 (2%) were under 18. Around 1 in 5 (21%) began between 21-30, around 1 in 6 (17%) between 31-40, and just under 3 in 10 (28%) started at 41 or older.

The most popular starting age for both men (33%) and women (33%) is 18-25.

Disposables ban

Around 3 in 5 (59%) vapers are spending up to £20 per week on disposables, whilst 1 in 33 (3%) are spending more than £50.

Spending the most on disposables are 35-44 year-olds, with nearly 1 in 5 (19%) claiming they spend up to £30 per week.

The highest percentage of people spending more than £50 per week falls into the 25-34 year-old category –  just over 1 in 20 (6%).

Currently, around 1 in 5 (18%) claim they plan to stop vaping from the 1 June, using alternative nicotine products instead. Another 1 in 5 (19%) say they’ll return to cigarettes once the vaping ban comes into play.

At the same time, 1 in 5 (20%) of 45-54 year-olds are considering stopping completely once the ban starts, while 1 in 4 (23%) 25-34 year-olds plan on smoking cigarettes instead.

Although disposable vaping products will be banned, refillable devices will still be available.  Nearly 1 in 4 (24%) say they’ll switch to those instead. 1 in 4 (27%) of men plan on switching to refillable vapes, compared to 1 in 5 (21%) women.

Regional

Currently 1 in 20 (5%) people from the East-Midlands are spending more than £50 per week on disposables –  the highest percentage of any other region.

Londoners think the ban will have the most positive effect on their vaping habits, with 7 in 10 (70%) claiming it will help them cut down or quit.

In the North East, over 1 in 5  (22%) are currently trying to quit, and around 1 in 4 (26%) say they plan on switching to alternative nicotine products to quit for good when the ban starts – the highest percentage out of all regions.



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